When business slows down, it's not time to panic. In fact, savvy professionals can use it as an opportunity to enhance business by rebranding and implementing new marketing strategies. Suppose an organization starts to fall behind its primary competitor. This is no time to throw in the towel. It's a chance to gather marketers and strategists and formulate a plan to freshen up the company's image and make a stronger name for it against the competition. This process often takes place after quarterly results. If a company's profits are stagnant or if...