Blog

As business phone systems continue to move to the cloud and away from hardware based solutions, the capabilities of providing On Hold Messaging are impacted.  The traditional practice of connecting a 3rd party ‘player’ to a physical port on a wall mounted phone system is waning, though not completely.  So what happens when there is no port to connect a player?  No worries. Nearly every Hosted Voice over IP service on the market allows for the client to continue to return Music On Hold or Message On Hold to callers...

…or “Do the Two-Step and See Your Reviews and Sales Funnel Grow!” We’re seeing great results from positive reviews from our customers. We’ve always known that positive testimonials and reviews were an important slice in our overall marketing pie. They appear in every brochure, our FaceBook page, “Google My Business” page…and they’ve been on our testimonial web page for over 20 years. Confirmation that positive reviews bring new business comes from prospective customers telling us how the reviews convinced them choose us.  Since any business or practice can benefit from sharing their own...

Business owners are blessed with having an unwritten code of camaraderie with other business owners.  Many of us can relate and feel the pain(s) that other business owners are experiencing.  And we’re not afraid to share our observations, solicited or not solicited, when we see other business owners losing touch with their own businesses.   That’s exactly what happened to me, owner of On Hold Marketing, last week. Jodie owns a small business in Texas.  He called our company early in February to ask us about our On Hold Messaging service.  He...

At On Hold Marketing we have over 30 years of combined script writing experience, so don’t ever feel like the weight doing the actual writing is on your shoulders. We’ll take care of it for you. We do need your input on what to write about, and your input on changes. And when you give us that input, remember to speak to your audience’s level of knowledge. It’s easy to “talk the talk” of your business because you probably do it all day long within your office, plant or other...

Perhaps in 2017 your business added a new service, or won a community award.  Maybe a new certification was earned.  You know it.  Your company employees know it.  But, do your clients know it?  Do your business partners know it?  If not, that’s a shame, because while you took the steps to earn it, you forgot to announce it.  You may have overlooked the importance of sharing your news with your customers. So now, it’s possibly a pretty expensive secret you are accidentally keeping. Though it is important to announce new...

What once was THE MOST highly traveled portal into a business has become a mere shadow of itself.  The PBX / key system / Centrex, which processed all phone calls to the business, was THE lifeline for nearly all businesses.  And if the phone system was down, business screeched to a halt, executives stormed the telecommunications room door, and the hunt was on to identify the culprit (equipment or carrier) and exercise the contractual emergency response times.  But the internet, email, texting, cell phones, online shopping, and other business portals...

This is for all the businesses and practice managers that feel like they need “something on hold”…that is, they’re not sure what to do about callers who are On Hold.  They realize that leaving callers on hold to silence or beeps is probably not the best, but which of all the options is the right one? Begin with the reasonable expectations. When a mission is assigned to get “something on hold”, the result  is likely to be under-appreciated and proportionate to the effort that went into it.  The person who is On...

In the United States, over 12 million Americans are making senior living decisions for their loved ones. That number increases every year. The needs of every senior citizen vary from independent living to fully managed care. A family member calling on behalf of a parent or grandparent can feel overwhelmed during the decision-making process. How do they decide? What factors do they need to take into account? How does your facility match up with their needs? And as the number of older Americans has increased, so has the number of...

Americans are living longer than ever, and there’s more of us making it later into life. Not everyone wants to spend their golden years concerning themselves with housework, yard work, home maintenance or in many cases, even grocery shopping. Many Americans are considering retirement communities offering varying levels of independent and assisted living arrangements. And while the number of older Americans has increased, so has the number of retirement communities…resulting in an exponential increase in the competition among those communities for residents. In most instances, the first contact a potential resident,...

By the time a phone call is placed to an Orthopedic practice, or other practice that deals with spinal injuries, it’s pretty likely a serious injury has occurred…or at least…the caller or someone close to the caller is experiencing some amount of pain due to an injury or accident. Chances are they’ve already dealt with a primary care practice and possibly several layers of bureaucracy related to insurance, referrals, imaging studies and possibly a whole lot more. So when they reach your office, you want to make sure they have...