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By the time a phone call is placed to an Orthopedic practice, or other practice that deals with spinal injuries, it’s pretty likely a serious injury has occurred…or at least…the caller or someone close to the caller is experiencing some amount of pain due to an injury or accident. Chances are they’ve already dealt with a primary care practice and possibly several layers of bureaucracy related to insurance, referrals, imaging studies and possibly a whole lot more. So when they reach your office, you want to make sure they have...

Veterinary practices enjoy a benefit that not many other businesses or industries can claim. Callers to your office, as a concerned and loving pet owner, are already pre-disposed to avail themselves to your services and the veterinary products you provide. While they may have some knowledge of the topic they’re already calling about, the time they might spend On Hold is your golden opportunity to use veterinary hold messages to tell them about the many other veterinary health services you provide, and take-home products that will benefit the health of...

Imagine this, it’s Monday morning.  Dental patients on hold have been waiting all weekend, some with real tooth pain, to call your office to make an appointment.  They’re impatient and fearful that they won’t get relief soon….and you’re getting more calls than you can possibly answer. This happens to dental practices every Monday morning in every town in America.  It can be overwhelming…and it simply doesn’t make good business sense to add more staff to handle the large number of early morning calls.  You have several options when this happens to...

Scotty, beam me up…                                    …and over there…and yes over there too! In the spirit of getting more done, isn’t this everyone’s dream?  Not just to be “beamed”…or have your message beamed to prospects instantly, but to have it “beamed” to multiple prospects at once? Absolutely, it’s what communications is all about…having your message represented so that it reaches the masses.  Whether the media is for advertising or corporate communications, to maximize representing yourself or your message in multiple places is the goal..  So much so that now we work tirelessly to leverage...

My inspiration to create this article is based on a series of experiences I recently had over a short 2 day period as I made telephone calls to several businesses.  It is important to describe the nature and purpose of my phone calls to these businesses.  The calls were a combination of: 1. Sales calls. So maybe you don’t want these calls anyway? A salesperson is also a business professional that is impressionable.   And many of their products are critical to the operation of the businesses they call. 2. Attempts to make...