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As this blog has mentioned in the past, on hold marketing messages are a golden opportunity for businesses to set themselves apart from the competition. Once a potential customer is on the phone, it's up to the company to keep them from hanging up and calling a competitor. There are many strategies that can help accomplish this, but there are several that businesses should not consider, including "trash talk." You've probably seen commercials from brands that attack the other other guy. You see it in political ads all the time and there have...