Distribution

HVAC Distributors On-Hold programs promote products, training and events, but is only one slice of the total marketing pie.  If you’re an HVAC/R, HARDI, or ASA distributor, a large portion of your sales come to you via the telephone…and the typical HVAC/R/HARDI/ASA distributor location puts around 30 calls a day on hold…so making sure you handle inbound calls properly isn’t something to ignore.  You should have a mini-marketing plan in place for the message-on-hold slice of your marketing. Although HVAC/R distributors serve their own unique markets, they do share a common...