On Hold Marketing

Smart Veterinary Practices have a plan to use hold time not only toward their own advantage, but also their caller’s. Your practice benefits because an engaging audio program makes the time on hold seem shorter, resulting in less frustration from the caller. Callers benefit from hearing all the ways your practice can keep their pets healthy and playful.  Pet owners also learn how important it is for them to keep regular check-ups for health and dental care. As with most practices, there is an element of competition with other local clinics,...

Scotty, beam me up…                                    …and over there…and yes over there too! In the spirit of getting more done, isn’t this everyone’s dream?  Not just to be “beamed”…or have your message beamed to prospects instantly, but to have it “beamed” to multiple prospects at once? Absolutely, it’s what communications is all about…having your message represented so that it reaches the masses.  Whether the media is for advertising or corporate communications, to maximize representing yourself or your message in multiple places is the goal..  So much so that now we work tirelessly to leverage...

My inspiration to create this article is based on a series of experiences I recently had over a short 2 day period as I made telephone calls to several businesses.  It is important to describe the nature and purpose of my phone calls to these businesses.  The calls were a combination of: 1. Sales calls. So maybe you don’t want these calls anyway? A salesperson is also a business professional that is impressionable.   And many of their products are critical to the operation of the businesses they call. 2. Attempts to make...

The term "content marketing" is being thrown around in business circles a lot these days, but surprisingly few people understand exactly what it is. The general understanding is that it's text written for a company's website that's designed to improve its online presence. Yes, that's an incredibly important component, but its impact is felt in more areas than just website copy. It's best to think of content marketing as a strategy, and not an action. Blogging, for example, is an important piece of the strategy, but it's only one component. In...

Data can assist any marketing initiative. No strategy is impervious to the benefits of gathering information, analyzing it and using that data to adjust processes in order to reach a more targeted audience or improve the impact made on the customer. On hold marketing programs, while typically developed to serve as long-term campaigns, can be improved with the use of data. Prior to constructing a hold message for marketing purposes, businesses need to establish a firm understanding of their audience. The purpose of hold messaging is to keep callers on the...