Brand management is an essential component of any organization. Everything attached to a business – from the content of its marketing messages to the color of its office window shades, represent what the company is all about. When prospective customers call an organization, everything they hear will automatically be associated with that business’ values and mission.
Constructing an on hold marketing message that puts the company in a positive light is certainly important. Each and every word spoken through the hold messaging should be chosen carefully and used to represent the business in the best possible way. The same goes for hold music.
The tune that is ultimately selected to play while callers wait on hold can make or break the chances of that individual staying on the line to speak with a live representative. While very few people want to wait in silence, even fewer want to listen to something unappealing to the ear.
Remember, once a company decides to go with this music – even if it didn’t compose or record the piece – the organization will be represented by it as long as it continues to play for callers waiting on hold. That’s why it’s so important to make the right decision about what music to use.
A depressing song probably won’t lift the caller’s spirits as the minutes tick away. An egregiously slow song could put the caller to sleep before they even get a chance to ask questions about the organization they are calling. Business owners tend to have an image that they associate with their company. The music should represent that image. If the organization is laid back, the music can reflect that. If it’s very corporate, the tone of the song should be a bit more serious.
You’ll get the right music for your calling audience and your best image. The Team at On Hold Marketing is comprised of experts in audio production, marketing, copywriting and telecommunications equipment.
Call them at 800-342-0098