As you consider pricing for your On Hold Messaging program, it’s important to determine your expectations in terms of performance and function of the On Hold Messaging program. For example, if your callers are frequent, repeat customers, it’s just good sense to update your messaging from time to time. Focus on keeping your messaging current and fresh. You may very well find increased benefits that support investing just a little bit more.
If your callers are not repeat callers or if your offerings change with limited frequency, a lower cost program makes good sense. Additionally, your phone system configuration/service can sometimes dictate the right choice. For some businesses or medical practices, there is a true Return On Investment in terms of the On Hold Messaging program generating additional revenue or inquiries.