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When business slows down, it's not time to panic. In fact, savvy professionals can use it as an opportunity to enhance business by rebranding and implementing new marketing strategies. Suppose an organization starts to fall behind its primary competitor. This is no time to throw in the towel. It's a chance to gather marketers and strategists and formulate a plan to freshen up the company's image and make a stronger name for it against the competition. This process often takes place after quarterly results. If a company's profits are stagnant or if...

In an increasingly digital age, many companies have turned toward social media as a means to reach out to customers, both current and prospective ones. While it is easy to jump on the bandwagon, it might not always be the best solution for a business. A contribution piece in Entrepreneur Magazine highlighted certain factors for organizations to consider before jumping full force into social media marketing. For example, what will your customers respond to? "It starts with knowing what your brand is about and how your customers live their lives - a marketing...

by Rich Moncure I’m sure I will sound old and salty with this blog, but allow me to back up my TITLE statement.  At this very moment, I am on hold with my carrier due to my T-1 service being down that provides Internet and carries some of our voice traffic.  My “on premises” phone system is a reliable phone system, installed in 2005.  It has never failed.  It is fed by two carriers. One of the carriers delivers T-1 to us, with several channels of that T-1 providing voice service that...

Brand management is an essential component of any organization. Everything attached to a business - from the content of its marketing messages to the color of its office window shades, represent what the company is all about. When prospective customers call an organization, everything they hear will automatically be associated with that business' values and mission. Constructing an on hold marketing message that puts the company in a positive light is certainly important. Each and every word spoken through the hold messaging should be chosen carefully and used to represent the business...

Whether you’re considering an upgrade to your existing phone system or getting a completely new system, you’ll want to get in on the “we’re getting a new phone system” meeting early. Here’s why. A new telephone system could drastically change how your On Hold messages are heard by your callers. In some cases, the new telephone system may simply not provide On Hold Messaging the way you’re accustomed. It all depends on the details and features of the new system. Don’t wait until the new system is installed to find...

A customized On Hold Marketing program is, in reality, your best and most reliable employee. It shows up for work every single day (actually, it never goes home), it never has a bad hair day, or a bad attitude, It never skips work to go fishing, play golf or go Christmas shopping. It's there from open to close, and if you're open every day, it works seven days a week. And not only that, a customized On Hold Marketing program is your most cost-effective marketing tool, especially in a slower...